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Join more than 1,000 SAM professionals from around the world at one of ten SnowStorm events in 2017.

We know it's the same day as the General Election, however we have adapted the agenda timings to allow plenty of time at the start & end of the day for you to vote, & there is also still time to register for postal voting. 

SnowStorm is a unique opportunity to network with likeminded SAM professionals and industry experts, attend interactive workshops on license optimization, vendor management and cost containment, and learn from Snow executives about what surprises we have in store for you in the year ahead.
Don’t be stuck working as an army of one. Join forces with SAM professionals at your nearest SnowStorm event and be part of a winning team.
Reserve your place today!

London, UK
Thursday 8th June


*registering does not guarantee admission



Keynote speaker: David Taylor, Naked Leader - "How to Transform the ‘IT Disruption Gap’ from Pain into Profit"

David Taylor is the Founder of Naked Leader, author of the fastest selling business book in the world, The Naked Leader, and four global follow-ups, and the Visiting Professor of Entrepreneurial Leadership at Ulster Business School. 

Unlike many so-called gurus, David has real experience with real leaders, in real companies. He has been the CIO for Berger, Allianz and Cornhill. His latest clients include Ford (delivering 3 years profit in 1 year), Tullow Oil (how to make and save money on projects) and Veolia Environmental Services (to be a self-leading organisation).

As a speaker, David has keynoted in 74 countries – he has shared platforms with the likes of Nelson Mandela, Bill Clinton and Michael Gorbachev, and he has featured in three TV series. David is the Business Ambassador for The Princes Trust.

Peter Björkman

CTO, Snow

Joe Francis

Group VP, Snow


MD & Country Manager – UKI & MEA, Snow

Leigh Martin

Head of Presales, Snow

Kylie Fowler

Coach and Expert Consultant for IT Asset Management and Software Asset Management


Software Asset Management Expert

customer speakers

We are delighted to announce additional Snow customers who will be hosting sessions throughout the day.

Colin Simmons, Group IT Asset Manager, Kingfisher IT Services 

Colin has over 18 years of IT Procurement & IT Asset Management experience, delivering multi-million pound cost reductions/savings and significantly improved contractual terms & conditions from negotiations with 20+ major vendors. 
Alan Witt, Software Asset Manager, Carnival UK

Responsibilities include ensuring software deployments for 11 floating datacenters are compliant and cost-effective. His approach is to use SAM to advocate strategic buying decisions in light of current cost drivers such as Cloud migration & GDPR

Chris Andrews
Service Management Consultant
The London School of Economics

Charles Pearson, Commercial Manager, University of Dundee

Charles is a Chartered Management Accountant and his duties range from financial management and budgetary control, through licence management to responsibility for all IT procurement. Two key priorities are to reduce costs by proper management of expenditure and ensure licence compliance risk is properly managed. 


8th June

etc Venues
200 Aldersgate Street

Tel: +44 1344 371131

Email: ukmarketing@snowsoftware.com