An essential guide
on the past, present and
future of ITAM
According to the Snow Software 2023 IT Priorities Report, 86% of today’s IT leaders report that business units are under significant stress because they’re unaware of all purchased cloud and SaaS. If you’re one of these professionals, you probably know that effective IT asset management (ITAM) is the answer to getting complete visibility into your IT assets. You may not, however, be aware of everything that composes modern ITAM, the extent of ITAM’s reach, its origins or the potential it has to transform your organization in the future.
This complimentary guide defines ITAM by identifying its essential components and exploring its past, present and rapidly approaching future. It’s designed for everyone interested in ITAM — whether you’re a new ITAM practitioner at your organization, an outsider curious about the benefits an ITAM program can provide, or an experienced ITAM leader wondering about what’s next for your field.
Our guide explores ITAM in three parts:
- Part One dives into the early, pre-cloud days of ITAM that were based in SAM and on-premises hardware. It outlines essential ITAM components and practices rooted in this time that are still essential today.
- Part Two centers on ITAM’s current expansion into cloud and SaaS.
- Part Three focuses on the emerging future of IT organizations and their ITAM practices as providers of Technology Intelligence — the ability to understand and manage all technology.
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Speakers

Telma Rafael
Global SME – SAP, Snow Software
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David Morrison
Senior SAP Consultant, Snow Software
David has worked with SAP since 2005 in various capacities including SAP Security Administration, IT GRC Management, and Financial Systems Analysis.

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Agenda
28 February 2019
09:30 - 10:30 | Arrival, Registration & Light Brunch |
10:30 – 11:00 | Welcome, Speaker Name |
11:00 – 11:15 | Uisque rutrum, aenean imperdiet |
11:15 – 11:45 | Curabitur ullamcorper ultricies nisi |
11:45 – 12:30 | Donec vitae sapien ut libero venenatis faucibus, nullam quis ante |
12:30 – 13:00 | Refreshment Break |
13:00 – 13:45 | Sed fringilla mauris sit amet nibh |
13:45 – 14:45 | Networking lunch |
14:45 – 15:30 | Panel Discussion, Host Names |
15:45 – 16:45 | Donec sodales sagittis magna |
16:45 – 19:30 | Cocktails, dinner & entertainment |
Why choose us?
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Mauris sed sagittis lectus, et tristique eros. Nulla ac vestibulum ipsum, id vulputate dolor. Duis mollis purus non mi mattis tempus. Vivamus eu mollis neque. Duis eget sapien fermentum, viverra lectus eu, rutrum dui. Morbi dapibus interdum ante, eget elementum orci hendrerit eget. Nunc tempor cursus tortor vitae malesuada. Ut mauris erat, venenatis vitae tincidunt ultricies, consequat ac velit.
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